Social Media: Nothing personal, it's just business.
Interactive Communications Manager for the City of Regina
Social media for government, citizen engagement, mobile apps and the future of open data. That is what I have been thinking and talking about lately.
When I first started in this business everything was waterfall, plan plan plan, you can’t possibly launch without it being 100%. The result was a lot of stressful deadlines, late nights and not a whole lot of flexibility or innovation. In some cases there is a need for the waterfall approach and project managers, but I am far more comfortable with rapid release and constant innovation.
Promote and grow the industry.
Being at the front if the industry has been exhilarating, but there is still lots of work to do. Online ad spending has now passed newspaper, mobile is growing exponentially, and yet I am still having conversations about why to move the money out of traditional ad spends.
The thing I have always liked about digital is its measurability, and that is what I have been focusing on in social media. It is only worth doing something if you can do it well, and you don’t know if you are until you measure your success.
CX for the Public Sector
Speaking at the CX for the public sector conference gave me a chance to catch-up with some fellow presenters. But also to see some great work happening across the country. The Region of Peel and BC Gov highlighting their usability efforts, this is fantastic because usability in gov is a “double-win” because it improves a site and listens to citizens.
Ontario Municipal Benchmarking Initiative
Really excited about this one, among the presenters Yahoo, Maple Leaf Sports Entertainment, LG, Nokia, Via Rail, Globe and Mail etc. I am swinging for the fences on this one and I feel pretty confident that I’ll knock it out. This summit takes place Sept 19 – 21.
National Infrastructure Summit
This will be my second engagement at the National Summit, this time I will be on a panel on citizen engagement. This year their should be over 400 delegates and the focus will be on practical applications as opposed to theory.